Consequently, ITAB has worked in a more focused manner in recent years to develop new solutions that will contribute to flows and purchases in the store being safe, both for the consumer and for the staff. While the number of customers permitted in stores continues to be regulated at times, it is important to maintain a good service level. The physical store has really been put to the test since spring 2020. This applies along the entire route, from an inviting entrance, via clear signposting, to a smooth and simple transaction at the checkout. It is extremely important for the consumer journey to be as good as possible, in order to contribute to a positive shopping experience. Controlling consumer flows in an efficient and safe manner has been, and will continue to be, an important factor in attracting consumers to the physical store. By analysing 100 percent of all transactions that take place through ITAB’s solutions, service levels and layout can be optimised. ITAB works in a creative process alongside its customers, with the aim of finding the optimum solution that focuses on reducing shoplifting and theft, guiding customers properly and creating flows that drive sales. In order to identify and create the right solutions that reduce the store’s operating costs, improve throughput and contribute to a frictionless consumer journey, it is necessary to have an in-depth understanding of existing and future consumer behaviours.
Using consumer analyses and insights as a basis, efficient solutions and systems are being created to ensure optimum flows and better experiences in the store.
24 ITAB ANNUAL REPORT 2021 | INVEST IN EFFICIENT CONSUMER FLOWS WITH A RAPID ROI ITAB develops entry and exit systems, checkouts and self-checkout solutions for both current and future retail chains, that can be kept updated via digital platforms.
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